Max (as Bill Bamford) with Prince Sully.

President of the Ramat-American Oil Company.

Maxwell Smart intially poses as Bamford when he is assigned to protect Ramat's ruler Prince Sully. However, when informed by KAOS agent Mary "Jack" Armstrong (posing as a hotel chamber maid) that she has seen the real Bamford, he produces in quick succession a series of calling cards identifying him as "Fred Lamister", muitions; and "Harry Schlurb", toy manufacturer; before finally settling on "Mervin Gribbs", calling-card manufacturer (who Armstrong says she has not met).

[Episode #15: "Survival of the Fattest".]